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Unicorn Spring Client Forum - live blog
Morning all! Welcome everyone to the live updates from our Unicorn Spring Client Day - we will be blogging across the presentations and breakout sessions to bring you all the hot topics and latest discussions all things learning solutions and Unicorn-y.
And we're underway...
Mark Jones welcomes delegates to the Oval.
First up is Laura Hooper providing an introduction to content development.
Laura provides an overview of all the teams that contribute to content development within Unicorn and how many hats they wear.
The creative process involves
- information gathering...who are learners, what are trying to achieve, tech and budget requirements, what trying to achieve
- "If you can't describe it simply you don't understand it well enough"- Einstein
Working more and more closely with platform development - crossover.
Pathways use to combine content and platform together in SkillsServe.
Using relevant relatory case studies all linked to leaderboard.
Katrina (Senior Digital Designer) is talking about how hand drawn animations can be used in learning
Using storyboards to present to clients.
'Filming' - take photos of flat images to create film.
Now it's over the room to try...
Everyone has been given a script....From the floor asking people to brainstorm what ideas could relate to key words from the script. Camera set up to film every 2 secs as delegates come up to the front to replicate their artwork...et voila!
Use a piece of software called Premier to pop images into software so can cut over and narrate over it to produce a short video.
2 minute video - from scripting to day to produce storyboard and 2 days for digital design.
How can you tell if it works? Feedback - short animations people will watch a video up to 6mins, but if know it's up to that long will stop earlier rather than keep on. Use them at the start of a training module - to get you engaged and interested and also more in refresher based learning.
Learning pathway with all in and might throw something like this out at some point during year to overcome the forgetting curve. Also with compliance more likely to be happy to use a 3min video than the thought of a doing a course. Included as a part of a programme of learning, including in some of our current OTS courses.
Upstairs with Laura now to go through how to create eLearning...
Evaluating needs to teach someone to make tea...
This is Robert the Robot. He doesn't know how to make tea at the moment. We're going to teach him. Hopefully.
What key information does Robert the Robot need? For e.g.: Is English first language, refreshing knowledge or learning topic etc.
- What does he already know? Don't assume knowledge.
- List images / bullet points of what is required.
- How to fill the kettle?
- How to achieve boiling water?
- Where does the water come from?
- When it's ready?
- Where does the power to fuel the boiling come from? Gas? Electricity
- Brewing time.
Broken down into 'Required' and 'Additional' info.
How do you handle this info once got it?
Required first and additional learning often dealt with using a menu so they can go off and find out themselves.
- What should the learning cover?
- What are key learning objectives?
- Target audience requirements?
Provide knowledge and then interactive learning - go through the process - and then get feedback at end.
Bringing the learning to life...can be an app, linear eLearning, game etc, drag and drop but telling a story.
SkillsServe Update from Mark Jones
Update from last client day
- New 'Find learning' UI and pathway builder
- Diagnostic assessments - massive increase in it compliance teams love it
- SkillsServe app - July next release of update
- Responsive design
Key recent projects
- new improved CPD interface - updated design, filter by CPD status, group activities by development need, single reflective statement for group activities, allocate CPD level
- multi language report - have seen a bit of increase
- activity ratings and feedback - rating content done, prompted to rate on activity completion, provide supporting feedback, view and edit own activity rating via training plan, view all users activity rating in catalogue
- graphical reporting and MI dashboard - it's here! Charts, select chart type, run diagnostics by team/pathway/individual employee level
What's coming up next - common theme of UI
- create discussion groups linked to activities
- acesses discussions directly from your training plan
- foster peer to peer collaboration
- edit existing rules as requirements evolve
- refine the overall UI
- Event management enhancements
- T&C and Performance Management enhancements
- Self service system email management - enable/disable email as required. edit and preview text for all system emails
Applying 'self service' principles across other areas of features. All updates are and full details on the roadmap are at http://blog.skillsserve.com - updates/functions not turned on by default so speak to your RM if you see something that you think you might like turned on.
Now lunch! See you back here soon...
Game time! With Peter Phillips...
Why the arrival of Gen Y are driving the use of games in learning.
Quick fire games - simple, fast feedback, adaptive, social, leaderboards.
Few months ago Unicorn invested in Amuzo - the use of games is a really important and valuable trend that really can improve learning. Games provide a different way of looking at the world - move along the 'engagement' aspect very quickly, instructional designers will go up the 'learning' axis.
How do you get into the square where get great learning and great engagement = great learning games.
Peter is now showing 3 examples of learning games have developed with clients and Amuzo and judging where they sit on the engagement/learning matrix.
Simulations - we've been building simulations for 25yrs but largely done in classrooms. Now developing some of these online for global markets.
One of things really important about getting best out of games for learning is that learning is the game. The very best games have the game and learning the same thing.
Apps - new SkillServe, ComplianceServe, My Learning Lounge, app/game (induction in style of quickfire short games, leaderboards etc)
Issue of selling game into corp - buyers aren't Gen Y and sceptical about staff sitting round playing car games but can limit number of times. Being able to play it one or more times a day makes you eager to keep playing as encourage you to keep you coming back and carrying out whatever call to action the games company wants you to do.
Mike Hawkyard (Amuzo MD) on how you would use apps to aid learning.
Using example of using a game to encourage Gen Y to start pension planning - YAWN!!!!!
What's the simple message?
Taking a huge complicated book and changing it into one core message and make that starting point then drip-feed in rest so everytime play a little bit more learn a bit more (watch this video to get more time to beat your friend), accepting they weren't going to take it first time and using the addictiveness of games to generate a final call to action / outcome.
Retention is 27% using mobile.
Mobile moments - behaviour is you pull your phone out of pocket 2-3 mins at a time, all the time. Tend not to sit there for 30mins. When sat on bus which app are you going open as so much choice? How you make your app the one are going to open.
Engagement Theory - making them come back again and again and again.
Swipe but don't make swipes aligned to mouse clicks make it part of the experience. Game involves the device is more engaging - moving things about to keep the momentum going in a 'mobile moment'.
Team motivation or individual glory?
- individual progress and compare to friends
- 'clan' creation - team v team
- mini leagues of strangers
- picking a side
- all contributing to a common cause - no winner
What is best way to deliver this because the minute it doesn't work is minute it fails.
Points mean prizes?
Complete eLearning, get certificate, hit points totals, random user selection, top players - when is it bad to give a prize? Deadline. Most of these things are doing for fun, shouldn't be doing it for that reason. Don't want to create a reward but give people a reason to stop playing it when you're actually trying to incentivise them so think it through.
No-one wants to start at the beginning - show are learning and getting better is a really powerful motivator.
Add randomness to your learning so people look forward to what they might get when they don't know what's coming. The principle behind this is Skinner Boxes. Look it up!
Peter on designing learning games now...
My Learning Lounge - using video content management system to host 'taster' videos, quizzes, polls based on this RTE app
Clydesdale Bank case study - content curation
Started project with Unicorn in April 2015. Launched My Learning system in October last year.
Making sure colleagues in business understood wasn't like for like replacement of previous LMS - much more self development and career/professional development and also going to contain compliance content but at back end of messaging. Wanted it to be about helping them get to their chosen destination and putting the employee in the driving seat.
Engaged employees before launch - regular project updates to give glimpses of what was going to look like, went on roadshow to give people a hands-on experience, great feedback and set on really positive footing for full launch.
Since gone live hosted over 100,000 pieces of content.
Purchased ComplianceServe content in build up to SMR/Accountability in March - being able to customise us meant were able to engage some of stakeholders.
Everything learning orientated movie here so people are used to searching for content etc. Business already creating content - things like assessments, starting to use eCreator, learning pathways and assigning to own people and using managers to drive learning not be centrally driven.
All messaging and strategy has to come through learning so everyone has same consistent voice across the whole business.
Good balance between compliance and self development.
Digitisation business is going to be a massive part of bank's future success.
And that's all folks! End of another HUGELY thought provoking client day. Thanks to everyone who made it along, we hope you learned as much as we have and feel as positive about some of the cool stuff coming up that we do.
Safe travels home.
It's just not cricket...Well, nope it's not because tomorrow the thwack of leather on willow will be replaced by coos of amazement as the Unicorn Spring Client Day 2016 returns The Kia Oval in Surrey.
Crowds pack into the Kia Oval for the Unicorn Spring Client Day (probably)[/caption]
We will be live blogging on this very page throughout the day as guest speakers and our own super clever Unicorns will be delivering an insightful day around all things engagement, learning design, content development, apps, games and simulations not to mention updates on what's new in our learning and development platform, SkillsServe.
So even if you can't make it we will make sure you don't feel left out. You will also be able to follow everything on Twitter too at @unicorntraining and #UTGClientForum.
See y'all back here tomorrow from 10am ;)
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